Your customertypes “”|— your machine file is ready.
TrueStitch automates embroidery personalization in your Shopify store. Customers type their text, see a true stitch preview right on your product photo — and every paid order arrives with a production-ready embroidery file. No manual digitizing.
Free plan available · Works with Brother, Tajima, Janome, Husqvarna, Pfaff, Bernina & Singer files

Customer typed
“Ella”
File ready
PES • DST • JEF
Makes files for machines by
Everything you need to automate embroidery
From a truthful preview to a production-ready machine file — TrueStitch handles the whole flow.
A preview that tells the truth
Customers see the actual stitch file rendered on your product photo before they buy — not a font mockup. What they approve is what you sew.
No manual digitizing
Text is composed from professionally digitized letterforms — no auto-digitizing gamble, no per-order digitizing work, no surprises at the machine.
Every major machine format
PES, DST, EXP, JEF, VP3 and XXX. Pick your machine's format once — every order downloads ready to stitch.
Multi-zone designs
Chest, sleeve, pocket — each zone with its own fonts, sizes and limits. One order, one hooping, one file.
Your fonts, your threads
Use the built-in library or upload your own digitized alphabets. Customers pick from the thread palette you actually stock.
Calibrated in millimeters
Drag your real hoop onto the product photo once — every preview and file is scaled from that measurement. Sizes are real, not decorative.
Native Shopify integration
A theme editor block for your storefront, an embedded admin in Shopify, orders matched automatically the moment they're paid.
A queue built for production
Order, personalization text, stitch preview, thread colors and a one-click download — everything your machine day needs.
Four steps from text to finished embroidery
Everything between the customer's idea and your machine runs automatically.
Customer types their text
The personalization panel appears on your product page. They pick a zone, a font, a size and a thread color.
They see the real stitches
The preview is rendered from the same stitch data your machine will sew, placed exactly where the embroidery will sit.
They check out as usual
Standard Shopify cart and checkout. The paid order lands in your TrueStitch queue automatically.
Download and sew
One click gets the machine file in your format — sized and placed exactly as previewed. Load, thread, stitch.

Hoop calibration — screenshot coming soon
Your hoop on your photo is the ruler
Drag your real hoop onto the product photo once. From that single measurement TrueStitch scales every preview and every file — in actual millimeters.
- Zones for chest, sleeve or pocket — drag, resize, rotate
- Per-zone fonts, sizes and character limits
- Crop the photo view to the detail that matters
- Rotated zones always stay inside the hoop
The machine file is ready the moment they pay
No copy-pasting from order notes, no layout work, no digitizing. Multi-zone orders come combined into a single file — one hooping.
- Orders matched from Shopify automatically
- Composed from professionally digitized letterforms
- PES, DST, EXP, JEF, VP3 and XXX output
- One-click download from the queue
Finished embroidery — photo coming soon
Don't take our word for it — try it yourself
This is the live TrueStitch widget on a demo product — the exact panel your customers get on a product page. Type a name and watch real stitches appear.
Real stitches, not a font overlay
The preview is rendered from actual stitch data on the product photo — thread direction, density, the lot.
Real numbers as you type
Size in millimetres and stitch count update live, straight from the embroidery engine.
The same data becomes the machine file
Preview and production file share one source — what you see is what you sew.
Loading the live demo… If nothing appears, an ad-blocker may have stopped the script.
Simple, transparent pricing
Start free, upgrade when your embroidery business grows. Billed through your Shopify invoice — no separate payment setup.
Starter
- 10 embroidered orders / month
- True stitch previews
- Library fonts
- PES machine files
- Multi-zone designs
Studio
- 100 embroidered orders / month
- Everything in Starter
- Upload your own fonts
- All machine formats (PES, DST, EXP, JEF, VP3, XXX)
- Email support
Pro
- Unlimited embroidered orders
- Everything in Studio
- Priority support
TrueStitch Link — orders straight to your machine
A small app for the computer next to your embroidery machine. Pair it once and every paid order lands in the machine's memory by itself — no copying files, no flash drives. Updates install silently.
Windows 10 and later · macOS on Apple silicon. Needs a TrueStitch Cloud workshop account.
Frequently asked questions
How fast is the setup?
Minutes, not days. Install the app, enable embroidery on a product and TrueStitch sets up the first hoop, photo and zone automatically. Then add the widget block in your theme editor — no coding anywhere.
Which embroidery formats do you support?
PES (Brother/Babylock), DST (Tajima), EXP (Melco), JEF (Janome), VP3 (Husqvarna/Pfaff) and XXX (Singer). You pick your machine's format once in Settings; every download uses it.
How good are the generated files?
There's no automatic digitizing involved — that's the point. Your text is composed from professionally digitized letterforms with real stitch data, so the file quality is the digitizer's quality. What renders in the preview is literally the file you download.
Can I use my own fonts?
Yes. Upload your digitized alphabet as per-letter stitch files, one size at a time. A coverage grid shows which characters are still missing, and customers can only type characters the font actually has.
What does the customer see?
A personalization panel on your product page. As they type, a stitch preview renders on your product photo — exact placement, exact size, their chosen thread color.
What happens after an order?
The paid order appears in your TrueStitch queue with the preview and zone-by-zone text. One click downloads the machine file; the machine stops at each color change automatically.
Does it work outside Shopify?
TrueStitch is built for Shopify today. If you run another platform, write us — it helps us decide what to build next.
What does it cost?
Starter is free forever with 10 embroidered orders a month. Studio ($29/mo) adds your own fonts, all machine formats and 100 orders. Pro ($79/mo) removes the limits. Paid plans start with a 14-day free trial, billed through your Shopify invoice.
Ready to sew what they see?
Join the early-access stores turning their embroidery machines into a personalization business.
Install on Shopify